Dilbert Sql Database Mauve Pointy Haired Boss Scott Adams Corporatism

AlltGIFLímmiðarMeme
does he understand what he said or is it something he saw in a trade magazine ad?
    a cartoon of a man pointing at a white board that says " trust "
      a drawing of a man in a long skirt dancing on a gray background .
      a cartoon of a man sitting at a desk talking to another man
        a football player is running on the field while a cameraman takes a picture of him