Dilbert Sql Database Mauve Pointy Haired Boss Scott Adams Corporatism

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does he understand what he said or is it something he saw in a trade magazine ad?
    a cartoon of a man pointing at a white board that says " trust "
      a blurred image of a person 's feet walking on a grassy field
      a cartoon of a man sitting at a desk talking to another man
        a football player is running on the field while a cameraman takes a picture of him